A long-time broadcaster, who left the field, is getting back in. Steve Hallstrom is the new President of Flag Media, which operates 1100 The Flag radio, in south Fargo.
Hallstrom is a former television sportscaster, who left after 12 years to work at Discovery Benefits. Hallstrom tells Valley News Live this is an opportunity he just couldn't pass up.
"I'm really excited for the management opportunity and to help this company, that's what intrigues me the most. The fact that media happens to be involved in kind of a nice side product, but I'm really excited about that part of it too, and being able to be a voice back in the community again."
Hallstrom has been doing a Saturday sports show on The Flag for about two years. He says he expects to continue that, along with some other on-air work.