'Ring shaming' is a thing and more people are doing it

FARGO, N.D. (Valley News Live)- Imagine this, you find an engagement ring in your partner's nightstand but you don't like it. So you go to social media. That's what one woman did. In fact, she posted it to a Facebook page completely devoted to criticizing engagement rings. On top of that, it's becoming a popular trend.

It’s becoming more and more popular on social media.

"I think it's extremely hurtful and it's something that should not be going on," says NDSU Student, Olivia Hammerschmidt.

And you've probably never heard of it before.

"I just heard about it today," says Hammerschmidt.

Ring shaming. It consists of private groups you can join on Facebook where users bash other people's engagement rings and sometimes even their own.

"I did see there was another Facebook group with 19,000 members that is solely based on posting your ring and shaming it," says Riddle's Jewelry Assistant Manager, Abby Haake.

Abby Haake is the Assistant Manager at Riddle's Jewelry in Fargo. She's been in the business for a longtime. And she tells us when customers come in looking for that perfect ring, a lot of effort goes into it.

"They put their heart and soul into it so it's really sad to see that happened," says Haake.

And that's exactly the case for Jaylaan Wimbush. He's been engaged for about a year now. He says the whole process of picking out the ring was kind of stressful.

"I wouldn't appreciate it just because that took a lot of thought to pick the ring and find the right one," says NDSU Student, Jaylaan Wimbush.

But Wimbush says he picked out the right one and is getting ready for the wedding in February. And you can bet the picture of his fiance's ring ended up on Facebook. But don't worry, not on the ring shaming page.

Also, if you want to see if your ring ended up on this page, you can look for yourself. The page is called 'That's It, I’m Ring Shaming.'