FARGO, ND (Valley News Live)-- How much money should you spend on an engagement ring?
For younger generations, less is more.
Recent studies suggest Gen Zers and younger Millennials are opting for cheaper engagement rings.
But that's not the case for everyone here in the Valley. For a lot of them, it's diamonds are still a girl's best friend.
Mackenzie Teigen and Nicholas Beers got engaged this June.
They're getting married in March and are on the hunt for the perfect wedding band.
Teigen says, "Diamonds are so classic."
The owner at White Diamonds, Gary Heyd, couldn't agree more.
He's run the shop for nearly 30 years. Now he's retiring.
Throughout all of his years in the business, he's seen trends come and go. But he says, diamonds are forever.
"We see a lot of different stones being used in engagement rings, so that's definitely a trend," Heyd says. "But, I think people still really enjoy diamonds."
One of those trends is colored stones. Heyd says he thinks it's because they're more affordable.
He adds that an engagement ring nowadays runs anywhere between $3,500 and $7,000.
Brenda Ruziska has also been in the business for a long time.
Something she's seeing a lot of is more people buying their rings online.
"The hard thing about buying it online is, you can't try it on," Ruziska says. "Jewelry is very much like clothes shopping. You really need to try it on to see."
As for the soon to be newlyweds, they've spent a little time looking online.
"It's easier. There is some worry about what you are going to get," Beers says. "I'm not an expert on diamonds anyway. I wouldn't know if someone is ripping me off in person either."
They're not limiting their search to the internet. They're going to keep looking for the right one.
White Diamonds is closing next month.
Meanwhile, experts say, be careful buying a ring online. Because it can be hard to know if it's a legitimate seller.