NBC - Apple has launched an online store with discounts for active military members, veterans and their immediate families.
There's a 10-percent discount on almost all the latest Apple products, including some of the most popular items.
The discount includes the recent iPhone XS and XR as well as the Apple Watch series, the new iPad Pro, and AirPods.
Eligible customers who visit a physical Apple store will be directed to a dedicated online site and can receive the product from the store, if it's in stock.
The discount does not apply to Apple iTunes and Apple Music content.