Beth Hoole

Sports Director
Valley News Live
Beth Hoole

Beth Hoole is the sports director for KVLY/KX4 in Fargo, North Dakota. She moved to Fargo in 2010 to begin her career as a reporter/photographer at the FOX station in town and eventually made the move to KVLY in 2013. She joined the team as the weekend sports anchor/reporter and made a spot for herself in the station's Bison Football coverage.

Outside of the typical sports director duties Beth has also served as a host and sideline reporter for the eight time FCS National Champions at North Dakota State University.

As the first female sports director in the market, Beth has enjoyed bringing passion, humor and thorough sports coverage to the Red River Valley.

​Highlights of her time in the Fargo market include the eight trips to Frisco, Texas with the Bison football team, covering the NCAA Frozen Four with UND hockey and three memorable trips to the NCAA Men's Basketball Tournament. Along with coverage of Philadelphia Eagles quarterback Carson Wentz and his assent in to the NFL, including Super Bowl LII.

  • University of Nebraska-Lincoln, Broadcast Journalism
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