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PORTLAND, Ore., Aug. 14, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, has signed a multi-year agreement with the NBC Owned Television Stations in Los Angeles (KNBC), Dallas-Fort Worth (KXAS), and Miami-Fort Lauderdale (WTVJ). These stations will utilize Rentrak's massive and passive measurement system, including Rentrak's single-source automotive and political segmentations, to sell the value of their audiences and inventory in reaching actual purchasers.
With the addition of the three NBC Owned Television Stations, Rentrak is now providing its traditional and Advanced Demographics ratings information to all four network-owned station groups, with 60 percent of the owned stations currently subscribing. Rentrak now has five owned stations in both Los Angeles and Dallas-Fort Worth and three in Miami-Fort Lauderdale.
"This new partnership with Rentrak gives us an additional layer of insight into what our viewers are watching," said Valari Staab, President, NBCUniversal Owned Television Stations. "The valuable information will help us do a better job on behalf of our viewers and our local and national advertisers."
"Rentrak is committed to working with the NBC Owned Television Stations to help expand their revenue pie," said Rentrak's Executive Vice President of Local Television Steve Walsh. "We look forward to a long and successful partnership."
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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