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SEA LIFE Birmingham Signs On with accesso

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Merlin Entertainments Attraction is First European Venue to Deploy Entire accesso Passport Ticketing Suite

LONDON, July 23, 2014 /PRNewswire/ -- accesso® Technology Group plc (AIM: ACSO), the premier technology solutions provider to the global attractions and leisure industry, has signed an agreement with SEA LIFE Birmingham (UK) to pilot the accesso Passport® ticketing solution at the attraction. SEA LIFE Birmingham becomes the first attraction in Europe to fully deploy the complete accesso Passport solution including the "queue blasting" mobile point of sales; ticketing point of sales; access control; season pass processing; eCommerce; and group sales.


The contract is an extension of the master service agreement the global technology firm signed in March with Merlin Entertainments, the world's second-largest visitor attractions operator.

"We are looking forward to extending our pilot from eCommerce only at Thorpe Park to a full ticketing installation at SEA LIFE Birmingham," said Tom Burnet, accesso CEO. "The continued deployment of accesso's solutions throughout Europe is generating considerable interest from a range of venues and attractions and we look forward to the continued growth within the region."

accesso® Technology Group: about us

accesso (AIM: ACSO) is the premier technology solutions provider to the global attractions and leisure industry. Our patented and award-winning solutions drive increased revenue for attraction operators by significantly improving the most important part of an attraction visit: the guest experience.  Our solutions add value to operators at every point in the guest journey:

  • We drive attendance

The accesso Passport® ticketing suite is a comprehensive, easy-to-use cloud solution that processes many millions of ticket and season passes every year, enabling operators to maximise up-sell and cross-sell with ease to drive greater revenue.

  • We handle payments

Our payment gateway carries level 1 PCI security certification and 24/7 support.  It provides the tools, security and support operators need to drive sales and has so far processed more than $5 billion in transactions.

  • We take guests out of line

Since 2001 over nine million guests have used a patented accesso LoQueueSM solution to queue less, ride more, enjoy a better experience and increase their in-attraction spend.

  • We simplify point-of-sale

We offer a comprehensive point-of-sale solution through software modules combine ticketing, membership, retail, food/beverage transactions, rentals, credit card processing and many other functions into in a single system eliminating the need for separate systems and databases.

  • We increase engagement

accesso enables operators to engage more deeply and profitably with guests: pre-sale, in-attraction or post-visit.  Our mobile apps have provided more than 2.75 million people with rich iOS and Android content to better plan their visit, buy their ticket on-the-go and unlock new experiences within an attraction. 

Over 400 attractions worldwide currently employ accesso technology – from theme parks, to water parks, cultural attractions and sporting events ski and snow parks.  We are proud that our solutions are trusted by the majority of the leading names in the leisure industry, including Six Flags Entertainment, Cedar Fair Entertainment Merlin Entertainments, International Speedway Corporation, Palace Entertainment, Compagnie des Alpes, and Herschend Family Entertainment.

accesso is a public company, listed on AIM: a market operated by the London Stock Exchange.

For more information visit www.accesso.com.

About Merlin Entertainments plc
MERLIN ENTERTAINMENTS plc is a leading name in location-based, family entertainment. Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin now operates 104 attractions, 10 hotels/3 holiday villages in 22 countries and across four continents. The company aims to deliver memorable and rewarding experiences to its almost 60 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 20,000+ employees.

SEA LIFE is the world's biggest aquarium brand with more than 40 attractions across Europe, North America and Asia Pacific, all of which are built around their Breed, Rescue and Protect philosophy. They are home to a variety of creatures from shrimps and starfish to seahorses, rays, sharks and seals. SEA LIFE, and its sister charity The SEA LIFE TRUST, campaigns tirelessly on a variety of marine conservation issues from over-fishing, to banning whaling product and sea turtle protection.

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