Interior Door Manufacturer Going Green - Valley News Live - KVLY/KXJB - Fargo/Grand Forks

Interior Door Manufacturer Going Green

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Genesis Products to offer PureColor Prefinished Interior Doors

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ALBUQUERQUE, NM, July 15, 2014 /24-7PressRelease/ -- Genesis Products (www.genesisproductsinc.com) announced today it is using PureColor's EvenGrain product on all prefinished HDF interior door options. Genesis manufacturers molded HDF (High Density Fiberboard) residential interior doors for the construction industry. PureColor develops and produces sustainable finishing systems for wood, veneered and composite substrates. The prefinished options will give homebuilders the ability to offer homebuyers expanded design options that complement cabinets and flooring finishes. Genesis Products will be offering PureColor's EvenGrain Collection on smooth and textured HDF interior doors.

"As a leading supplier of interior doors, we are proud to strengthen our commitment to deliver sustainable building products to the marketplace and provide our customers with healthy alternatives for their construction projects. We are equally proud to enhance the health and wellbeing of our valued employees who work with these doors everyday," said Jon Wenger, Genesis President and CEO. Traditional stains emit toxins during application and after installation. "Our PureColor finished doors are not only eco-friendly but also stylish and will offer customers fashionable designer touches at an affordable price point." said Wenger.

"PureColor is privileged to be in relationship with Genesis Products, a company clearly dedicated to manufacturing eco-friendly interior doors for the marketplace while also improving operating efficiencies and health for their organization," stated Scott Caruso, PureColor President. PureColor's products are all natural and free of hazardous chemicals.

About Genesis
Founded in August 2002, Genesis operates four facilities in Elkhart and Goshen, Indiana and a facility in Keysville, Virginia totaling over 415,000 square feet of manufacturing space. Focused on delivering quality wood panels, components and products to the RV, Kitchen Cabinet and Furniture Industries, Genesis materials ship every day to industries and companies throughout the United States.

About PureColor
PureColor is a rapidly growing company focused on developing stain and topcoat technologies to foster innovation in the OEM Building Products Market. PureColor develops high performance, high value, and clean technologies to meet the demand for eco-friendly products that are also designer beautiful. PureColor's patent pending technology creates high performance, odorless, Zero VOC products. PureColor is headquartered in Albuquerque, New Mexico. PureColor Inc., EvenGrain, Enchantment and PureShield are trademarks of PureColor Inc.

Genesis Doors Media Contact:
Alysha Liljeqvist

PureColor Media Contact:
Michelle Bilder

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