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SOURCE Shaanxi Provincial Tourism Administration
Shaanxi Stirs Up Global Fans' Imagination by Bringing Terracotta Warrior Alive via Social Media.
XI'AN, China, July 3, 2014 /PRNewswire/ -- After being unearthed 40 years ago, the Terracotta Warrior fascination springs into the global spotlight again with Shaanxi's effort of leveraging the power of social media. Its online Facebook campaign "Rebirth of Terracotta Warrior" was launched for a full-scale integrated promotion across Facebook, Youtube and Twitter. This event caused a strong reaction in the world.
With a sweet offer of two round-trip tickets to Xi'an, fans are invited to interact with Bai Qi, the resurrected Terracotta Warrior, via the campaign App launched on Visit Shaanxi's official facebook fan page since late April 2014. By getting the most number of "likes" with creative commands to Bai Qi based on the global topic today, Cedric Chia's (Singapore) command of Bai Qi to strike some soccer poses (https://www.youtube.com/watch?v=H588jzDUtC0) in anticipation of the FIFA World Cup was most favored by netizens, which won him the opportunity to fly all the way to Xi'an to meet the Terracotta Army in person.
The story of the "Rebirth of Terracotta Warrior" originates from the resurrection of Bai Qi the Terracotta Warrior. Being so curious of modern Xi'an after 3,000 dormant years in the tomb, Bai Qi embarks on a journey to five key spots that are the most popular tourist locations in today's Xi'an.
"In foreign counties, the Terracotta Warrior is a well-known signature of China, but seldom do they know it's from Shaanxi. The interactive experience with global fans to directly command the Terracotta Warrior adapts an incredibly fun approach to allow global travelers to discover the most valuable culture & heritage here in Shaanxi," said the official of Shaanxi Provincial Tourism Administration.
In early 2014 Shaanxi Provincial Tourism Administration started to leverage on the global influence of social media to employ a global approach of strategically promoting its tourism. As one of the ancient capitals since 3,000 years ago back in the history of China, Shaanxi province is full of wonder, taking into account its sumptuous cultural and heritage tourism resources known by locals for years. Yet in the eyes of global travelers, a lot of interesting stories are yet to be discovered.
Shaanxi is implementing a "72-hour transit visit-free" policy for citizens of 51 countries who hold valid visas or air tickets. When traveling through Shaanxi, foreign nationals who are on the list do not need to hold a Chinese visa to stay in Shaanxi. They can visit and stop in Shaanxi for 72 hours.
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