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Goodyear Licenses APTs Test & Learn and Market Basket Analyzer Platforms - Valley News Live - KVLY/KXJB - Fargo/Grand Forks

Goodyear Licenses APTs Test & Learn and Market Basket Analyzer Platforms

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Goodyear will license APT's software to analyze initiatives such as pricing, marketing, store hours and merchandising.

Washington, DC (PRWEB) July 01, 2014

Applied Predictive Technologies (APT) announced today that Goodyear Auto Service Centers has signed an agreement to license APTs software platform, including Test & Learn and Market Basket Analyzer. Goodyear will use APTs software to test and analyze key business issues including pricing, service bundling, marketing, store hours and merchandising.

APTs Test & Learn software is revolutionizing the way Global 2000 companies harness their data to accurately measure the profit impact of pricing, marketing, merchandising, operations and capital initiatives, tailoring investments in these areas to maximize ROI.

Weve chosen APT software for Goodyear Retail because of its Test & Learn capabilities and overall business analytics, said John Peer, vice president, Goodyear Retail. Their tools allow us to evaluate different programs in a controlled methodology to make better decisions that drive results and delivers more value to consumers.

APT senior vice president, Marek Polonski, adds, We are very pleased Goodyear has decided to license APTs Test & Learn and Market Basket Analyzer software in the long term. The success of our relationship speaks to the flexibility of APTs software platforms and the profitable insights it can generate for various businesses.

About Goodyear Auto Service Centers
The Goodyear Auto Service Centers are full-service tire and automotive repair stores wholly owned and operated by The Goodyear Tire & Rubber Company. Since 1924, the Goodyear Auto Service Centers have provided excellence in tire and automotive service to drivers nationwide. For more information about Goodyear Auto Service Centers, go to http://www.goodyearautoservice.com.

About APT
APT is the worlds largest purely cloud-based predictive analytics software company. APTs Test & Learn software is revolutionizing the way Global 2000 companies harness their Big Data to accurately measure the profit impact of advertising, marketing, pricing, merchandising, operations and capital initiatives, tailoring investments in these areas to maximize ROI. APTs customer portfolio includes Walmart, Staples, Lowes, SunTrust, Hilton Hotels, Anheuser-Busch InBev, McDonalds and others. APT has offices in Washington, D.C., San Francisco, London, Tokyo, and Taipei. For more information, please visit http://www.predictivetechnologies.com.

For the original version on PRWeb visit: http://www.prweb.com/releases/2014/07/prweb11988660.htm

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