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Oracle Partnership Gives Marketers Fully Integrated, Automated Lead Profiling and Qualification Solution to Maximize Data Accuracy, Conversion Rates and Drive Revenue
SAN FRANCISCO, June 26, 2014 /PRNewswire/ -- B2B social powered demand generation pioneer Leadspace today announced their partnership with Oracle and the integration of Leadspace with the Eloqua marketing automation solution. The combined solution helps B2B marketers efficiently and effectively tap into the social web to gather and act on real-time customer intelligence across all marketing channels seamlessly to boost engagement, pipeline and revenue.
Now, marketers can enrich existing leads or import enriched leads from Leadspace seamlessly into the Eloqua platform, listen for buying signals across multiple online sources and identify and engage new customers based on this insight. By combining social, big data and other internal and external sources, Leadspace works within the Eloqua solution, helping marketing and sales teams to better understand, profile and target ideal customers, and drive engagement with new buyers at the right time, with the right message, based on the most accurate data and social signals.
"Marketers today need to be able to access and action all the data available via the social web to better understand and connect with prospects and customers," said Leadspace CEO Doug Bewsher. "With the Leadspace plus Eloqua solution, marketers can efficiently tap into the vast and valuable data on the social web in real-time to build a 360 degree profile of prospective buyers within a single, simple dashboard. This allows marketers and sales to engage with prospective customers across all channels within a single solution – launching email campaigns, nurturing streams, social advertising – the options are endless."
"The value of Leadspace plus Eloqua solution gives us unprecedented access to real-time customer and prospect data, dramatically reducing time spent manually profiling customers, building lists and engaging prospects," said Nate Young, Director, Demand Generation for Kenshoo, an early adopter of the integrated solution. "This integrated solution helps enhance the power of our marketing automation solution, maximizing marketing and sales efforts, building pipeline faster and driving more revenue."
As the longest-running, most successful marketing automation platform in the world, Eloqua is part of the Oracle Marketing Cloud that integrates cross-channel, content and social marketing with data management for enterprises to SMBs. Eloqua customers of all sizes can use Leadspace to maximize lead quality and marketing efficiency to quadruple email response rates, double conversions and create one-third more sales opportunities.
For learn more about the Leadspace Eloqua integration, visit www.leadspace.com/eloqua.
Leadspace is the leading social powered B2B demand generation solution that enables companies to tap into social, internal and external data in real time to discover, engage and understand prospects to drive increased marketing and sales performance. B2B marketers use the Leadspace SaaS solution to satisfy the full spectrum of demand generation needs– from lead list enrichment, scoring and ranking to social targeting, web lead enhancement and social sales prospecting. Leadspace integrates with leading marketing and sales automation platforms including Marketo, Salesforce.com and Eloqua (Oracle) for a streamlined, efficient workflow. Founded by experts in web-based intelligence gathering and semantic analysis, the company is funded by top-tier venture capital firms, including Battery Ventures, JVP and Vertex. Leadspace has offices in the U.S. and in Israel. Learn more at http://www.leadspace.com.
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