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VNL Sweeps the May 2014 Ratings Again! - Valley News Live - KVLY/KXJB - Fargo/Grand Forks

VNL Sweeps the May 2014 Ratings Again!

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By: Jim Wareham - General Manager KVLY- TV  KXJB-TV MeTV

I want to again thank our viewers for their continued support of Valley News Live.  The May 2014 Nielsen Ratings are out, and in the top 6 advertising demographics, that represent over 95% of our revenue, ValleyNewsLive beat our competitors in all 5 newscasts that go head to head, M-F.  30 for 30, a clean sweep! Mobile users go to valleynewslive.com to view the ratings grid.

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VNL.COM REPORT May 2014
10PM   A25-54 M25-54 W25-54   A18-49 M18-49 W18-49   A55+ Homes
KVLY
AND KXJB
SIMULCAST
  6.1 5.2 7.2   3.7 3.3 4.1   11.5 27,900
WDAY   4.3 3.8 4.7   3.1 3.2 3   11.3 23,100
WDAZ   2.9 2.6 3.3   1.7 1.2 2.1   6.7 15,500
                       
6AM-7AM   A25-54 M25-54 W25-54   A18-49 M18-49 W18-49   A55+ Homes
KVLY
AND KXJB
SIMULCAST
  5.1 4.7 5.4   2.8 2.7 2.7   7.3 20,300
WDAY   2.5 2.6 2.5   2 2.1 1.9   2.5 7,800
WDAZ   1.9 1.1 2.8   1 0.8 1.3   2.2 6,800
                       
5AM-6AM   A25-54 M25-54 W25-54   A18-49 M18-49 W18-49   A55+ Homes
KVLY
AND KXJB
SIMULCAST
  1.9 1.9 2   0.7 0.7 0.7   3.5 8,800
WDAY   0.5 0.2 0.9   0.4 0.1 0.6   0.5 2,100
WDAZ   0.6 0.6 0.6   0.6 0.6 0.5   0.5 1,500
                       
5PM   A25-54 M25-54 W25-54   A18-49 M18-49 W18-49   A55+ Homes
KVLY   3.2 2.7 3.6   1.8 1.2 2.4   8.3 17,900
WDAY   1.1 0.7 1.5   0.7 0.5 0.9   10.3 17,400
WDAZ   0.3 0 0.6   0.1 0 0.2   4.6 7,500
                       
530PM   A25-54 M25-54 W25-54   A18-49 M18-49 W18-49   A55+ Homes
KXJB   0.8 0.7 0.8   0.6 0.8 0.5   3.8 7,500
                       
6PM   A25-54 M25-54 W25-54   A18-49 M18-49 W18-49   A55+ Homes
KVLY   4.8 4.2 5.3   2.7 2.6 2.8   11.7 25,400
WDAY   3.5 3.1 4   2.4 2.3 2.4   13.4 24,200
WDAZ   2.8 2.8 2.8   1.4 1.4 1.4   7.7 16,500
 
The above ratings are based on projections by Nielsen, based off of the viewing habits of 515 households, from a total television market of 251,290 homes.

Our friends in the advertising community tell us the other ratings service, Rentrak, which gets it's information from over 13,000 set top boxes, shows us with an even wider margin.  Because we are not a subscriber to Rentrak, we are unable to share them with you, but are proud to be your first choice for local news!  Thank you again for your loyalty!

 

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