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SOURCE Promerica Health
Company uses innovative mobile screenings and other approaches to deliver healthy outcomes and reduce health care costs
FALMOUTH, Maine, May 9, 2014 /PRNewswire/ -- Promerica Health, a TideSmart Global company specializing in health engagement and related programs, announced today it conducted its one millionth health screening at McKesson Plaza in downtown San Francisco during a Health Mart Healthy Living Tour stop on May 8, 2014.
The one millionth milestone is an achievement made possible through partnerships with clients, including McKesson, Lowe's and Wal-Mart. Promerica Health works with companies like these to create corporate wellness programs and deliver preventative health services, which reduce health care costs while improving community health and wellness.
For example, McKesson's Health Mart franchise of more than 3,200 independent pharmacies was looking for a way to recognize the important role community pharmacists play in providing personalized care and education on health management for their customers. Together, in 2009, Promerica Health and McKesson launched the Health Mart Healthy Living Tour, featuring a 40-foot mobile health screening unit that makes stops at Health Mart pharmacies across the country to provide complimentary health screenings and related services.
"The Health Mart Healthy Living Tour is a great way for us to pay tribute to our Health Mart pharmacists while providing complimentary health screenings for their patients and community members," says Cynthia Murray, Director, Event Marketing for McKesson (Health Mart). "Promerica Health's partnership has been invaluable as we seek new and innovative ways to differentiate Health Mart and our network of independent pharmacies."
Also contributing to Promerica Health's screening milestone are employee-based screening programs, which improve employee health while reducing associated health care costs for employers. For example, the Lowe's My LifeTrack Tour, now in its fifth year, features multiple vehicles which travel the country to offer preventative health services to employees at all of Lowe's retail locations.
As health care costs continue to soar, many companies have begun exploring health engagement strategies to counterbalance these rising costs. An analysis by consulting firm Aon Hewitt forecasts a 6-7 percent jump in health care premium costs for 2014. Not surprisingly, Promerica Health's business has grown in parallel to these rising costs, as companies seek creative ways to offer preventative health services while keeping an eye on the bottom line.
"The fact that our clients have been so invested in these health engagement programs is proof of how effective they can be in helping communities and employees avoid and address potential healthcare concerns," said Steve Woods, President and CEO of TideSmart Global and Promerica Health. "As health care costs continue to increase, we expect companies to further explore health engagement approaches, including mobile screenings and other preventive health strategies, to reduce expenses while enhancing outcomes."
About Promerica Health and TideSmart Global
Promerica Health is a part of TideSmart Global, a collective of six creative businesses that specialize in experiential marketing, also including emg3, TideSmart Logistics, Sumerian Sports & Entertainment, Viridescence, and LedgePoint Digital. TideSmart Global's Promerica Health helps companies rethink corporate wellness programs and preventative health services, working to reduce healthcare costs while improving community health and wellness.
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