Austin, TX / Chicago, IL – “A single discovery transformed our entire appreciation for word of mouth virality,” said Greg Grabowski, President and CEO of Seasons Hospice Foundation and Vice President Communications of Seasons Hospice & Palliative Care. The Foundation is a 501(c) (3) non-profit that supports Seasons Hospice & Palliative Care’s patients, families and staff, increases awareness about hospice, and makes CareFlash available to patients and families and through their partners to the greater community.
For the first time, speaking at The Future of Word of Mouth Marketing Conference WOMMnext, CEO Greg Grabowski will discuss how his organization, Seasons Foundation uses a specialized approach to Social Healing to transform its word of mouth marketing, while at the same time innovating to empower loved ones to move beyond nonstop sympathies to stay empathetically engaged around family and friends in connection with an impending loss and the grief that follows. The WOMMnext conference will be at The InterContinental Magnificent Mile in Chicago on April 28-30, 2014.
“The social angle in healing is easily one of the most important, but most elusive assets for enhancing peace of mind,” said Grabowski. “CareFlash allows Seasons to bring another layer of innovative care to patients and families, while tastefully touching many more people through the goodwill that arises in connection with the compassionate care that Seasons provides.”
Jay Drayer, CEO of CareFlash, who will speak alongside Grabowski added, “We love partnering with innovators like Greg and his excellent organization. The CareFlash platform allows a patient and their friends and family members to quickly and easily create a private, invitation-only CareCommunity which strengthens outlook and peace of mind by enabling loved ones to remain naturally and comfortably engaged in ways that deepen community and enhance healing.”
The Seasons Hospice Foundation-CareFlash Case Study titled “Strengthening Word of Mouth Marketing with Holistic Healing” can be seen at Session 1568. For more information, please visit www.WOMMnext.com
CareFlash is a private online social platform for developing meaningful communities in ways that enhance whole healing and improving outcomes around recovery, rehabilitation or in the months following loss. CareFlash partners with organizations all across the care continuum, enhancing the care they provide and fostering quality outcomes, including healthcare organizations and medical practices; home health and hospice; independent living; eldercare and long-term care; substance recovery; behavioral care; advocacy; faith based organizations; pharmacy and funeral providers. CareFlash’s purpose is to enhance healing, recovering, aging and grieving while benefiting a provider’s marketing and professional and community relations.
About Seasons Hospice & Palliative Care and Seasons Hospice Foundation:
Founded in 1997, Seasons Hospice & Palliative Care is the largest private Hospice provider in the nation, offering high-quality compassionate care in 16 states through 21 Medicare-certified programs and 10 Hospice Inpatient Centers. In 2013, Seasons caregivers served more than 17,000 patients totaling 1.15 million patient days. Seasons Hospice Foundation’s purpose is making memories by fulfilling a wish or providing financial support for a patient/family that will create a lasting memory.