Campaign hopes 20,000 workers "Find the Good Life in ND" - Valley News Live - KVLY/KXJB - Fargo/Grand Forks

Campaign hopes 20,000 workers "Find the Good Life in North Dakota."

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A new nation-wide campaign aims to bring 20,000 workers to North Dakota.

The North Dakota Economic Development Foundation announced a new recruitment campaign called "Find the Good Life in North Dakota."

The goal is to promote the state's great qualities to help meet workforce needs- facing some of the same challenges as the 150 state-wide business men and women who attended the Small Business Innovations Summit in Fargo March 19.

"It's a good chance to get a concentration of valuable information for a small business decision maker or executive or leader or an entrepreneur," says Event Coordinator Ryan Aasheim. 

The speakers and groups focused on skills, better business strategies and marketing- all important topics in a state with a high demand for workers of all kinds.

"We are the fastest growing state in the country. We used to have migration into Minnesota and other places. Now they're coming here, but we need more," says U.S. Senator John Hoeven of North Dakota.

Senator Hoeven spoke at the summit today. He's aware of the new nation-wide "Find the Good Life in North Dakota" campaign, hoping to spread the word about the all that North Dakota offers.

"Great quality of life, a safe environment, good schools, a great place to raise a family. That's the story we want to tell," says Hoeven.

To try to overcome some of the challenges in bringing professionals to North Dakota. Avianax LLC., for example, is looking for those with advanced degrees for the Biotech field.

"That is going to be a little tough to do because they go to either the West Coast or the East Coast, where Biotech companies are more prevalent," says Avianax Chief Operating Officer Richard Glynn. 

His advice is not only recruitment, but keeping young talent here.

"We as North Dakotans need to encourage our children to stay here and take advantage of their opportunities themselves instead of going off someplace to create their careers," he says. 

The chair of the North Dakota Economic Development Foundation says the goal is to raise $2.5 million dollars. He says the campaign is a "coordinated state effort."


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