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SOURCE Kellogg Company
Athletes Show From Great Starts Come Great Things® By Making Team USA
BATTLE CREEK, Mich., Feb. 21, 2014 /PRNewswire/ -- Following a rigorous season of trials and qualification events, both Team Kellogg's™ U.S. Paralympic athletes have demonstrated from great starts come great things by being named to Team USA. With the Opening Ceremony for Sochi 2014 Paralympic Winter Games nearly a month away on March 7, these U.S. Paralympic athletes have earned the chance to be among those proudly representing their country.
To view the multimedia content associated with this release, please click: http://www.multivu.com/players/English/65305-kellogg-s-team-usa-sochi-2014-winter-olympics/
"We congratulate Amy Purdy and Heath Calhoun, two amazing and inspirational athletes who remind fans everywhere that each day is filled with the potential to achieve your goals when you start it off right," said Noel Geoffroy, Senior Vice President, Marketing & Innovation for Kellogg's® U.S. Morning Foods. "We celebrate all of the great starts along their journey toward the Games, and look forward to many more as we cheer them on in Sochi."
Team Kellogg's Team USA Paralympic athletes include Amy Purdy (Paralympic snowboarding) who will be competing for Team USA for the first time, and in a sport that is new for the Sochi Games, and Paralympian Heath Calhoun (alpine skiing) who will be making his second trip to the Paralympic Winter Games.
"I couldn't be more thrilled to be part of Team Kellogg's, representing my country and helping show how great starts can lead to so many great things," said Purdy. "To have the chance to snowboard at the Paralympic Winter Games in Sochi for Team USA is definitely a dream come true."
"I'm honored and excited that I get to not only represent my country again, but also my sport and the amazing sponsors like Kellogg's that have helped me get to where I am today," said Calhoun. "I've had many great starts along my journey toward making Team USA, and I look forward to more when I compete in Sochi next month."
More About Team Kellogg's
From now through the Games, fans can view the Team Kellogg's athletes' inspirational beginnings through a series of Start Story videos, which follow their journeys to the Sochi Games. These web videos are part of Kellogg's 'Give A Great Start' program, to give fans a chance to help provide breakfast to kids in need. To learn more, visit Kelloggs.com/teamusa.
Kellogg Company and USOC Relationship Continues
Dating back to 1976, Kellogg Company has a long history of helping athletes start the day off right through its support of the United States Olympic Committee. Looking forward, Kellogg is proud to support the U.S. Olympic and Paralympic Teams for the 2014 and 2016 Games, as well as Team USA athletes at the 2015 Pan American and Parapan American Games. Kellogg products are available to Team USA athletes at all U.S. Olympic Training Centers in Colorado Springs, Colo., Lake Placid, N.Y., and Chula Vista, Calif.
About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days™ initiative, we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more about Kellogg, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany.
 For each "Great Start" consumers activate, Kellogg will provide $.27, up to $540,000, to Action for Healthy Kids to help increase participation in new or expanded school breakfast programs resulting in a projected 2 million additional breakfasts served if the maximum contribution is reached.
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