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The Social Media Impact on #Sochi2014 - Valley News Live - KVLY/KXJB - Fargo/Grand Forks

The Social Media Impact on #Sochi2014

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Social media plays a huge role in our lives and has grown tremendously over the years, especially during major world and national events like the Olympics.

The Sochi Winter Games have seen a major social media impact. Bloomberg, reports that the hashtag "#SochiProblems," had at least 70,000 posts in just one day and that the account @SochiProblems at one point had more than 218,000 followers.

Josh Lysne, Vice President of Digital Strategy at Flint Communications, says social media has changed the way we watch and take in the Olympics.

"It's allowed for a lot more transparency of what's happening at the Winter Games so it's not just about what you see on TV in the evenings anymore, so you're really getting a more personal view of peoples experiences," said Lysne.  

Some of the more popular hashtags to follow throughout the Winter Games are:

  • #ThankYouMom
  • #TweetFromTheSeat
  • #Sochi2014
  • #TeamUSA 

Another way to stay engaged is by following your favorite athletes throughout the games. Now more than ever, most are tweeting their experiences in real time as they enjoy the Olympics.

"Really gives people access and a feel like they can reach out and root on an athlete and really be there to kind of participate from a far," said Lysne.

As always, because the Olympics take place in a different time zone, events will happen in Sochi before aired on prime time TV in the United States.

If you are on social media and don't want your event to be spoiled, you should avoid following Olympic tweets and hashtags. However, there's no guarantee you might see something you don't want to.

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