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SOURCE Technomic, Inc.
CHICAGO, Dec. 12, 2013 /PRNewswire/ -- What do consumers look for in convenience-store foodservice? According to feedback in a recent Technomic study, the answer is more than a matter of convenience.
"Due to location and speed of service, c-stores are always going to be a dining option," says Darren Tristano, Executive Vice President of Technomic. "Recently, however, we've seen a concerted effort to improve the quality of food and service provided at these locations. If c-stores can continue enhancing these areas, they can look to drive traffic from restaurants."
Technomic surveyed an online panel of over 4,000 convenience store shoppers to gain consumers' insights and help operators and suppliers better understand factors driving convenience-store foodservice buying behavior.
The survey, presented in Technomic's Consumer Brand Metrics (CBM): Convenience Store Shopper Insights Report includes exclusive operator brand data and consumer assessments of their most recent prepared-foods purchase at one of 21 leading convenience-store chains. Highlights from the report include:
The Consumer Brand Metrics (CBM): Convenience Store Shopper Insights Report measures foodservice experiences at leading convenience-store chains on roughly 50 attributes in the following categories: Food and Beverage, Value, Service and Hospitality, Unit Appearance and Ambiance, and Convenience. The report's insights allow companies to better assess their brand position regarding foodservice and store attributes, visit satisfaction, customer loyalty and brand perception.
Technomic provides clients with the facts, insights and consulting support they need to enhance their business strategies, decisions and results. Its services include numerous publications and digital products, as well as proprietary studies and ongoing research on all aspects of the food industry.
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