More Black Friday Shoppers Buying for Themselves - Valley News Live - KVLY/KXJB - Fargo/Grand Forks

More Black Friday Shoppers Buying for Themselves

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Millions of die-hard shoppers took to the malls through the night and through the day to score those Black Friday deals.

One consumer analyst says the number of self-shoppers is growing: up to 20 percent from 5 percent in the early 2,000s. So more than ever, Black Friday consumers are shopping for themselves.

"I always ask them ahead of time. They give me a list," says Black Friday shopper Barbara Braaten, speaking of shopping for her grand kids.

She says she's noticed the difference in younger generations.

"My grand daughter hurried back last night and did a lot of shopping and her and her friends shopped a lot for themselves first," she says.

"Well, I'm doing most of my shopping for me," says Kalli Kalpakoff, holding her bags. "I'd have to say that probably 80 percent of it's for me," she says.

Others of the younger generation see it too.

"I think the older generation looks more for other people and the younger kind of want stuff for their self," says Sarah Irmen.

Others like Laura Girodat think that sales creeping earlier every year make it easier to take the day to shop for yourself.

"I was picking up deals online starting on Tuesday for my kids, so I'm kind of almost done. So when we came out today, it was more or less what can I find for myself or are there any deals that I've been looking for," says Girodat. "I think that I'm seeing more people do that today. The stores seem to be really busy about more of what's for me than maybe what's for my children or my extended family," she says.


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