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West Acres Sets Hours for Black Friday Shopping - Valley News Live - KVLY/KXJB - Fargo/Grand Forks

West Acres Sets Hours for Black Friday Shopping

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Fargo, ND - West Acres Shopping Center has officially set Black Friday hours as 9:00 a.m. to 9:00 p.m. on Friday, November 29. However, the mall will allow stores flexibility with their opening times, as several will be opening Thanksgiving night.

The mall's four department stores, Sears, Macy's, Herberger's, and JCPenney, are slated to open at 8:00 p.m. Thanksgiving night, and many of the mall's retailers are set to follow-suit and open their doors to shoppers as early as 8:00 p.m.

"Last year stores opened at midnight, but with department stores opening earlier this year, we had to adjust our plans. We will open mall doors at 8:00 p.m. on Thanksgiving to allow shoppers the ease to move throughout the mall from department store to department store, without having to venture outside", stated Alissa Sorum, West Acres Marketing Director. "By opening our doors at 8:00 p.m., we're also giving other retailers without outside doors the option to open early. We want our retailers to be able to do what is best for both their customers and their employees."

The mall's decision to open doors on Thanksgiving, while giving stores the flexibility of opening as late as 9:00 a.m. on Black Friday, was based on feedback from stores, traffic data from previous years and the early opening of department stores.

"It is important to us to allow flexibility to our merchants", explains Sorum. Some stores are not "Black Friday" oriented. They don't have special deals and sales going on, therefor they don't see a push to open early. These stores will open Friday morning. The stores with big specials and door busters will open early to accommodate excited Black Friday shoppers. We expect shoppers to come out in two waves – Thanksgiving evening and then again Friday morning."

Chris Heaton, West Acres Property Manager, says that Black Friday decisions are never easy. "We respect and understand that family time is important, but we also know Black Friday shopping is often part of a new family tradition. Those that come out on Black Friday are shopping with friends and family – it is more than just getting a great deal – it is a social experience.

Black Friday continues to be a fluid concept. Each year it evolves a little differently, and we have to adjust accordingly. There are still a lot of unknowns out there regarding this year, but there is one thing we can guarantee: there are going to be plenty of amazing deals for shoppers."

Breakdown of Black Friday at West Acres Shopping Center:  Thursday, November 28 – Friday, November 29.

  • 8:00pm Thursday, November 28: Herberger's, JCPenney , Macy's  and Sears open. Mall doors open, and numerous other stores open.
  • 10:00pm Thursday, November 28: Additional mall stores open.
  • 12:00am Friday, November 29: Additional mall stores open.
  • 9:00am Friday, November 29: All stores are open and remain open until 9:00 p.m.

The complete list of store opening times and Black Friday offers will be posted at www.westacres.com and www.facebook.com/westacres in mid-November . Updates will continue to be made until noon on Wednesday, November 27.

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