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SOURCE Collegis Education
CHICAGO, Nov. 4, 2013 /PRNewswire/ -- Collegis Education, a technology-based higher education services company, announced it was selected to lead the interactive marketing efforts for the McNally Smith College of Music. Through the new relationship, Collegis Education will apply progressive interactive marketing strategies through a data-driven approach to identify, attract, and engage prospective students.
"Enrollment growth for colleges and universities across the country has been on a steady decline. In today's digital world, schools can no longer rely on old strategies to attract new students. Collegis Education has a marketing model proven to grow enrollments more efficiently and effectively," said John Krogh, Vice President of Marketing, McNally Smith College of Music. "Their depth of resources and knowledge across the higher education market was what originally attracted us--and early results are promising. Just a few months into our engagement, we've seen strong improvement in our search results."
Collegis Education Enrollment Growth Marketing Services
Collegis Education helps institutions generate new sources of enrollment by leveraging the latest digital marketing practices to drive more qualified inquiries into the enrollment process. With its proprietary agileINTEL model, Collegis Education captures and applies data insights to build a highly-efficient marketing program with on-going touch points to engage prospective students throughout their decision-making process. Collegis Education works with college partners to adopt a continuous test-and-measure approach to ensure maximum return on marketing investments.
"We are excited to work with such a great institution as McNally Smith College of Music," said J. Michael Locke, Collegis Education President and Chief Executive Officer. "McNally Smith is an important part of the Twin Cities educational community and offers their students a top quality music education. For most students, the college search is a digital process and it is critical to optimize interactive marketing efforts. Through the partnership, we are excited to help more students throughout the country learn about McNally Smith."
To learn more about Collegis Education, visit www.CollegisEducation.com or follow Collegis Education on Twitter: @CollegisEdu.
ABOUT COLLEGIS EDUCATION
Collegis Education is a technology-based services company that offers industry-leading education solutions for colleges and universities of every size in every sector. Using an analytical approach, Collegis Education empowers education institutions to make a broader impact by providing insights that improve student outcomes, optimize expenses and increase revenue. The leadership team at Collegis Education brings 40 years of experience integrating technology into the delivery of education. Currently, the infrastructures established by Collegis Education support more than 27,000 students through 32 college partners. For more information about Collegis Education, please visit www.CollegisEducation.com.
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