Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact email@example.com.
SOURCE Millennium Research Group
Surgeons Will Show Rising Preference for Premium Devices, Despite Uncertain Economic Landscape, According to Millennium Research Group
TORONTO, Oct.15, 2013 /PRNewswire/ -- According to Millennium Research Group (MRG), the global authority on medical technology market intelligence, the European market for trauma devices will increase as a result of rising procedure volumes due to an aging population, as well as a continued shift toward more expensive, advanced devices.
For example, within the plate and screw market, premium-priced anatomical plating systems are generally preferred by surgeons for distal and proximal fractures due to their low profile and customized fit. Similarly, the intramedullary (IM) nail market will also see rising uptake of cephalomedullary nails, which are typically more expensive products that are available in a variety of stem lengths. The wide selection of cephalomedullary nail lengths is attractive to physicians because it allows for increased customizability. In addition, this feature makes the nails applicable to fractures of the femoral head and femoral shaft, procedures that will increase in volume through 2022. Furthermore, IM nails are being increasingly used to treat lower-extremity fractures, whereas in the past these fractures were often treated with plates and screws. The shift toward using these more expensive products will support revenue potential through 2022.
"Nonetheless, macroeconomic pressures will result in price declines in many segments of the European trauma device market," said MRG Analyst Dan Brown. "Constrained health care facility budgets will also create sustained demand for lower-cost devices such as standard plate and screw systems and cannulated screws. While there is a considerable disparity in the degree of retraction in health care spending between the geographies covered in the report-with Spain and Italy undertaking more draconian austerity measures than France or the United Kingdom-no country will be untouched by the fiscal conservatism that has overtaken Europe."
Includes unit, procedure, average selling price and revenue information, along with market drivers and limiters and a competitive landscape for plates and screws, IM nails, cannulated screws, dynamic hip screws, ancillary trauma devices, resorbable trauma devices, external fixation devices and long-bone stimulation devices in France, Germany, Italy, Spain and the United Kingdom. Supplemental country coverage is also available for Austria, Belgium, the Czech Republic, Denmark, Finland, Greece, Hungary, the Netherlands, Norway, Poland, Portugal, Romania, Sweden, Switzerland and Ukraine, as well as in aggregate for the rest of the European countries.
©2012 PR Newswire. All Rights Reserved.