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New innovative product marketed by MZB - global leader in fashion timepieces
NEW YORK, October 4, 2013 /PRNewswire/ --
SPO (SPOM), a leading developer of biosensor and microprocessor technologies for use in portable monitoring devices, today announced through its partnership with MZB & Company Inc. (MZB), the launch of a new and innovative consumer wellness watch designed to measure the overall daily activity level of adults and children.
The new wellness watch branded as "Live Well by SHARP" incorporates several innovative features that include patented LED display functionality and a time-piece which continuously measures the number of daily activities, recommended steps and calories burned against preset recommended goals. This can be especially helpful for those who wish to monitor their daily activity levels without the need to use or wear additional devices. Furthermore, the attractive design is aimed at encouraging people to wear the watch at all times.
Primary customers for the watch include those who are looking to improve their daily activity levels, as well as the overweight and obese. According to Centers for Disease Control and Prevention (CDC), approximately 100 million adults and children today in the US alone are considered to be overweight or obese; a condition defined as having a Body Mass Index (BMI) in excess of 30. Obesity can be a major factor for limiting lifestyle and it is estimated that by 2017, over 40% of the US population will be defined as obese. "Live Well by SHARP" is an affordable, simple-to-use, mass-market wellness watch for those individuals seeking to increase their activity levels and overall wellness.
Michael Braunold, Chief Executive Officer of SPO commented: "Through our partnership with a major market player like MZB - a world leader in the retail consumer timepiece market - the "Live Well by SHARP" watch is being manufactured and commercialized at a time when the market is actively seeking solutions to a serious problem facing society as a whole. We believe that together with MZB, we can help people improve their wellness and overall outlook on life by encouraging more daily activities."
MZB plans to leverage its unique global sourcing capabilities to enable distribution of the wellness watch around the world, while ensuring affordability yet still maintaining the highest standard of product quality and consistency. Braunold continued: "Our ability through MZB to deliver a cost-effective solution to address a serious global problem and to define ways to help improve both the standard and quality of life is exciting and challenging. We are pleased to be in a position to participate in this important initiative with MZB as our partners."
MZB is a design, marketing and distribution company that specializes in products designed with fashion and value in mind. The company has grown into one of the preeminent timepiece and accessory manufacturers in the industry with an extensive line of watches, clocks, jewelry, accessories and personal care products sold under the MZB proprietary and licensed brands in addition to specific private label programs with strategic retail partners. The company's products are sold in department stores, on-line and at mid-tier mass-market and food & drug stores throughout the United States and internationally. For more information, visit http://www.mzb.com.
SPO is a leading developer of biosensor and microprocessor technologies for use in portable monitoring devices to capture life-enhancing information within four key markets: sports, wellness, homecare monitoring and security. Its patented technology uses information gathered from the reflectance of light on the human body, in a noninvasive manner, to monitor key vital signs. The company manufactures its products in addition to licensing its technologies to appropriate client corporations for commercialization and distribution. For more information, visit http://www.spoglobal.com.
Forward Looking Statements
This press release contains forward-looking statements that involve substantial uncertainties and risks. These forward-looking statements are based upon our current expectations, estimates and projections about our business and our industry, and that reflect our beliefs and assumptions based upon information available to us at the date of this release. We caution readers that forward looking statements are predictions based on our current expectations about future events. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that are difficult to predict. Our actual results, performance or achievements could differ materially from those expressed or implied by the forward-looking statements as a result of a number of factors, including but not limited to, expectations regarding the successful expansion of our product base to include the wellness watch, profitability, market acceptance of our products and new product applications, timing of new product launches, success of the Company's rebranding program, product performance, size of prospective markets, revenue assessments, marketing strategies, success of our restructured operations and plans, our ability to generate fees or raise capital to support our business operations and plan, the sufficiency and availability of working capital, changes in economic conditions generally and in more specifically, the introduction of competing products, changes in our operating strategy or development plans patent protection for our products and technologies, changes in economic conditions generally and in more specifically, in the markets we operate, changes in technology, legislative or regulatory changes that affect us and the risks and uncertainties discussed under the heading "Risk Factors" in Item 1 of our Annual Report on Form 10-K for the fiscal year ended December 31, 2012. We undertake no obligation to revise or update any forward-looking statement for any reason.
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