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SOURCE Multi-sponsor Surveys, Inc.
PRINCETON, N.J., Oct. 3, 2013 /PRNewswire/ -- Consumer confidence in the safety of foods and beverages sold in the U.S. has dropped over the past five years according to Multi-sponsor Surveys' Study of Clean Food & Beverage Labels. In this survey conducted in May/June 2013 among a national sample of 2,100 adults, one in six express a "great deal" of confidence in food safety. By comparison, in 2008 approximately one in four adults expressed a "great deal" of confidence.
The safety of imported foods is now the most pressing concern, followed by concerns about:
Efforts to consume fresh, unprocessed foods have increased over the same time span that confidence in food safety declined. Since 2008 the percentage of adults who strongly agree they "make a strong effort to consume fresh foods instead of processed foods" increased from 24% to 32%. Many are trying to eat both the cleanest and safest foods they can find.
Other findings include:
According to Karen Bundy, V.P. at Multi-sponsor Surveys, "Our recent Clean Label study found Millennials more attracted to clean labels such as 'all natural,' 'organic,' 'gluten-free,' free-range,' and 'hormone-free,' than baby boomers or older adults who are more focused on sugar, sodium and whole grains."
Source Data was compiled from Multi-sponsor Surveys' Food & Nutrition Database and:
The 2013 Study of Clean Food & Beverage Labels: conducted online in May/June, 2013 among a national sample of 2,100 adults.
About Multi-sponsor Surveys, Inc.
Multi-sponsor Surveys, Inc. is a diversified, syndicated market research company. Established in 1989, the company conducts over 100 major, primary research studies in the areas of food and beverage, nutrition, pharmaceutical and wellness, personal care, pet care and consumer goods and services. For more information visit: www.multisponsor.com
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