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SOURCE Purely Fashion
CHICAGO, Sept. 18, 2013 /PRNewswire/ -- Purely Fashion, the first designer discovery platform that allows users to find established and up-and-coming designers instantly, is thrilled to announce the addition of two fashion tastemakers to its growing team.
Samantha Sleeper, a New York-based fashion designer, entrepreneur and teacher, has joined Purely as Curatorial Director along with Ryan M. Beshel, a Chicago-based style and communications expert, who will help lead marketing, public relations and social media efforts as Purely's Digital Marketing Lead.
Recognized as "New and Noteworthy" by Apple, Purely offers user engagement with fashion designers from around the globe. Founded by Chicago entrepreneur Jeremiah Green and launched in May 2013, the app presents full season runway and lookbook images from fresh talent and established fashion powerhouses in both US and emerging markets.
Users can stream looks from designers, view their latest collections and become increasingly familiar with them from the convenience of their iPhones. In addition, users can comment on their favorite looks, create their own personal lookbooks and share their favorites on social networks with just a simple click.
"As our Curatorial Director, Sleeper will offer an extraordinary vision and perspective to the Purely brand," said Green. "Right now there's a general trend in America moving towards a 'less is more' approach to fashion and higher quality standards. Sleeper will hand-select styles that are on the cutting edge of fashion."
The internally curated feed showcases designer collections in the exact manner they want to be discovered, either through lookbook or runway images, in which the designer has controlled every element of the visual presentation.
Sleeper will bring to the table an expertise in luxury fashion, developed over the course of her career since graduating from Parson's, where she is now an instructor, and as creative director for her own eponymous clothing line.
"It's hard for people to make informed decisions about fashion when they don't know enough about the designers that they're buying," said Sleeper, who has built an impressive resume that includes dressing celebrities like Tina Fey, Heidi Klum and Rihanna. "Purely lets anyone brush up on the latest fashion from wherever they are. We are constantly updating the feed to keep users in-the-know when it comes to fashion, right as it's happening."
Working alongside Sleeper, Beshel will contribute his skills in fashion marketing and management, including his most recent experience as the very first in-house Public Relations Coordinator for Chicago's iconic 900 North Michigan Shops and, formally, as the first Director of Runway for Agency Galatea.
"As a well-respected thought leader in the fashion industry and a public relations professional with a proven track record of developing partnerships, event concepts and editorial opportunities, Beshel will be a huge asset to the Purely marketing team," said Green.
Beshel will help lead content marketing, public relations and social media efforts for Purely, skills that he honed as a podcast host, former fashion blogger and frequent style segment guest on Chicago's ABC, NBC and FOX affiliates.
"I am excited to continue connecting with creative individuals and equally amazing designers," said Beshel, who also leads media relations for the Chicagoland Habitat for Humanity Youth Board. "This is an incredible opportunity for me to help spread the word about both established and up-and-coming designers in Chicago and beyond."
As an added benefit, Purely will allow users to shop their favorite looks from designers, directly from the app. Purely will maintain a blog and social networks that will showcase top style from fashion weeks around the globe and will aim to break down questions that users are curious about, such as what makes a luxury product, the background of heritage brand and behind-the-scenes insight on how designers rise to success.
"Purely is simple and streamlined," added Sleeper. "It's the way fashion should be."
ABOUT PURELY FASHION
Founded in April 2013 by Chicago entrepreneur, Jeremiah Green, Purely Fashion is the first designer discovery iPhone app that lets users connect with the industry's up-and-coming designers. For more information visit www.purelyapp.com on Facebook, Twitter and Pinterest.
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