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SOURCE bah BAH Hot Sauce
California couple creates perfect blend of heat and tanginess in delicious, all-natural hot sauce
MENLO PARK, Calif., Sept. 5, 2013 /PRNewswire/ -- In the kitchen, Bobby Marhamat and his wife Shima are part chefs, part scientists. "We create fusion flairs by using Persian spices in Mexican dishes, combining flavors from across the world to make Asian-Persian concoctions and other interesting Mediterranean-centric recipes," said Mr. Marhamat, Co-Founder of bah BAH Hot Sauce.
In April, one of the Marhamats experiments led to a surprising conclusion. Pomegranate, a fruit from ancient Persia, packed a tremendous punch. "We mixed pomegranate with hot sauce and were amazed," Bobby announced with a grin. "It was love at first taste!"
The Marhamats were on to something. As a result, they tinkered with their own hot sauce recipe, but – unlike most hot sauces – they were determined to create an all-natural hot sauce. "Bottle labels differentiate hot sauce brands. But most manufacturers use recipes that include sugar, oils and preservatives," Mrs. Marhamat stated. "We wanted to create a hot sauce that tasted great and was good for you."
The couple spent countless hours testing and tasting various ingredients, with pomegranate being the one constant. "We were very picky. It was important to create a sauce that was hot enough to satisfy every palate and had the perfect blend of pomegranate," said Mr. Marhamat.
Working in their own kitchen, the Marhamat's crafted four recipe "finalists." Then Bobby and Shima moved their work to a commercial kitchen, where they created four additional variations. Eventually, the recipe evolved into a zesty flavor that both agreed was their new pomegranate hot sauce. For the name, the couple settled on bah BAH Hot Sauce, a Farsi term meaning "Mmmm Mmmm."
"It's the perfect blend of heat and tanginess that does not overshadow your food. It simply gives it an amazing kick," said Mrs. Marhamat. In addition to tasting great, medical research suggests pomegranate, which is bah BAH's key ingredient, has several health benefits as an anti-oxidant and an inhibitory effect on prostate cancer.
Starting September 10th, 2013, wholesalers, retailers and customers will be able to purchase bah BAH Hot Sauce. "We accomplished our goal," Mr. Marhamat beamed. "We can't wait to see consumers smile after taking a bite of bah BAH."
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