You may have driven by the signs, seen the balloons, or spotted the attention-grabbing woman with a painted pregnant belly in south Fargo today.
A group of women, and a few gentlemen, are spending their labor day sending a message about labor.
"Women need to educate themselves more about pregnancy and childbirth and the options that are available to them," said rally organizer, Amber Kracht.
The 2013 rally to improve birth is taking place in hundreds of U.S. cities as well as Japan, Australia, and Canada.
"We are raising awareness," Kracht added. "I think that's the biggest point of the rally"
They are asking for maternity practices that put women and their babies first, before profit, convince, and liability.
"You just assume because we spend so much money on healthcare every year, we obliviously can provide the best outcomes," Kracht said. "But that is not the case"
But on this Fargo street corner, for rally supporter Gayle Hadden and her baby, the message is personal.
"For my pregnancy and for me finding that really good doctor here in town," said Hadden. "It was not that bad, but I know for a lot of other women, in smaller communities, but for them they wish they had more options."
And Gayle wants women to know what they can do.
"Look around, try to find doctors that are willing to work with you, that won't put such restrictions on you.