It promises to be another banner year for tourism at a central North Dakota landmark.
Tourism officials say the oil boom and a celebration the famed, white buffalo, White Cloud's birthday should mean a lot of visitors this summer.
This big fella, now known as "Dakota Thunder" has been luring in folks from nearby I-94 since 1959. And the number of people stopping by to see him, and the connecting Frontier Village has recently been growing 10-percent a year to some 45,000 visitors, last year.
The Director of Tourism says the increase in traffic to the western North Dakota oil boom is responsible for increasing traffic here.
Searle Swedlund, Jamestown Tourism: "It's amazing. I can't get over how the traffic has really been influenced by that. You see people all the time coming out to get to that patch and along the way, they try to spend time with their families."
And of course there are also a lot of summer vacationers who can't resist stopping by.
Charley Coffey, Tennessee Tourist: "We're trying to take in all of the 50 States. North and South Dakota were States we hadn't visited. But, we're very impressed… a lot of heritage here."
And visitors here come from all over the planet.
Char Grohnke, Frontier Village Volunteer: "Anywhere… China, South America, Africa, Asia…"
Reporter: "Everyone has to see the buffalo?"
Grohnke: "Yeah, but they want to see that white buffalo..ha."
Grohnke of course is talking about White Cloud and its descendants. Special events round the Fourth of July are being planned to celebrate White Cloud's 17th birthday.
You can find out more about all their summer events by clicking here: www.TourJamestown.com