KVLY Discontinues Half Marathon Sponsorship - Valley News Live - KVLY/KXJB - Fargo/Grand Forks

KVLY Discontinues Half Marathon Sponsorship

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An open letter to the Fargo Marathon race committee:

After nine years, Valley News Live will not be returning as a sponsor of the Fargo Half Marathon.

Since the very first race, Valley News Live has covered the Fargo Marathon, and 2013 was capped with weeks of news coverage leading into the races, Facebook and Twitter coverage, more live coverage than ever before on race day, streaming coverage, post-race interviews, and Meteorologist, Mick Kjar live, in-studio, for race day weather coverage. Many in the Valley News Live family have participated in race events and have enjoyed covering this wonderful community event.

The Valley News Live crew works very hard to promote this event in the community, and give our viewers great coverage. Due to the changes in the marathon's organizational structure, the value of our continued participation is less apparent. To make a relationship work there has to be a level of appreciation and gratitude between both parties.  We have been a strong partner from the beginning, exceeding our sponsorship commitment and doing what we can to help it grow and make it the world-class event it is today. This decision will open resources that will be available to help other charities and local organizations.

The management of Valley News Live respects and supports my decision to part ways and we wish the race organizers well in their future endeavors. 

Wendy Bernier
Promotions DirectorValley News Live
Fargo, ND701.282.0444


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