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Local Company Wins Turf in Liquor Store Battle - Valley News Live - KVLY/KXJB - Fargo/Grand Forks

Local Company Wins Turf in Liquor Store Battle

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A liquor store battle took the floor tonight at the Fargo City Commission meeting.

Cash Wise Liquor has asked the city to relocate its liquor license to a new 13th Avenue location, which would put it right next to the Spirit Shop owners say would put them out of business.

Tonight Valley News Team's Hope Hanselman was there as both side presented to the commission.

Mike Nicholson has more than an income invested in a business as old as he is.

"My dad actually started the business the year I was born in 1976," Nicholson said.

But, now he says the Spirit Shop's livelihood is on the line; because Cash Wise is asking the Fargo City Commission to relocate its liquor store across the street.

"Obviously moving right next door we're going to be fighting for the exact same population, the exact same people are going to be coming in," Nicholson said.

He says it violates Fargo liquor control ordinances banning liquor stores within 100 feet of gas stations, grocery or convenience stores.

"We're just trying to relocate a store that we already operate to be closer to our store," Jim Hornecker, with Coborn's and representing Cash Wise, said.

Hornecker says Cash Wise Liquors needs to make the move to keep up with business.

"Obviously, there's a connection between food and alcoholic beverages that we're just trying to make this more available to our customers and bring our brand together a bit more," he told the Commission.

Nicholson says if the new building goes up 100 feet away, he'll see sales go down, 50-percent or more.

"It's important, it's our family business that we've been growing for 36 years... It would be just decimated from this," Nicholson said.

The city commission voted three-to-two to deny Cash Wise's request to relocate.

Owners of the Spirit Shop say it's a relief, but commissioners plan on revisiting the liquor ordinance, which may give Cash Wise an opportunity to try again in the future.

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