In Thursday's Healthier Me, the Centers for Disease Control and Prevention (CDC) has once again released a multi-million dollar multimedia advertising campaign designed to encourage people to quit smoking or never start.
"Ask yourself what you will miss more: your children, or cigarettes."
Now in its second year, the CDC's $48 Mil anti-smoking media campaign hopes to expand upon last year's apparent success.
CDC Director Dr. Tom Frieden: "We had hoped that maybe half a million people would try to quit and maybe 50,000 people would succeed. Our initial data suggest that the actual results of that far exceeded those expectations."
Part of the success has been attributed to a raw 2012 ad featuring Terrie Hall, a throat cancer survivor who suffered disfigurement in the course of treatment, including surgery on her larynx which nearly destroyed her ability to speak.
The ads are in English and Spanish, and some target specific groups with high smoking rates, like Native Americans.
The ads drive home the impact smokers have on others; one shares the story a COPD patient struggling with how to tell his grandchildren he expects to die early because of his smoking history.
The ads begin running on Monday.