Quantcast

The Science Behind Marketing "As Seen On TV" Products - Valley News Live - KVLY/KXJB - Fargo/Grand Forks

The Science Behind Marketing "As Seen On TV" Products

Posted: Updated:

Update:

Why do we feel compelled to buy "As Seen On TV'' products? The marketing power of the products is strong -- it's hard to deny that.

The "As Seen On TV'' product line is a multi-billion dollar business. Infomercials are constantly on tv and now several stores have aisles dedicated to the much-hyped products.

Flint Communications Direct Response Strategist, Eric Piela talked on The Valley Today about the science behind marketing these products. He says there are a number of strategies that draw people in.

Piela says the excitement of the pitch man, the possibility of the product running out (operators are standing by) and the on-air demonstrations create the perfect marketing recipe. He says people often feel connected to the pitch men and obligated to buy after watching an infomercial.

 

 

Original story:

A quick spin around the Valley News Live newsroom found several people with an obsession for "As Seen On TV" products. We were able to collect dozens of items.

Wednesday on The Valley Today, we will talk to the experts about the magical marketing behind these products that make it a multi-billion dollar business. Plus, we'll review the products John Trierweiler put to the test during the month of February.

Join us Wednesday morning on The Valley Today, and stop back to this story on valleynewslive.com for much more on this story.

  • Local NewsMore>>

  • What is it? Fargo gets fishy

    What is it? Fargo gets fishy

    You may have noticed a new shop going in on the 700 block of 45th street in Fargo and wondered... "What is it?" Well even though we're about as far away from the ocean as you can get, a local man has
    You may have noticed a new shop going in on the 700 block of 45th street in Fargo and wondered... "What is it?" Well even though we're about as far away from the ocean as you can get, a local man has
  • Big Ticket Raffle for Fargo Air Museum Expansion

    Big Ticket Raffle for Fargo Air Museum Expansion

    For the third year in a row, the Fargo Air Museum is raffling off some serious prizes! The first year, the air museum gave away a plane, last year it was a limited edition Mustang. This year, first prize
    For the third year in a row, the Fargo Air Museum is raffling off some serious prizes! First prize is a 2014 Ford F-150 XLT pick-up with a Honda 4'X4" ATV.
  • Avalanche on Mount Everest Kills at Least 12

    Avalanche on Mount Everest Kills at Least 12

    An avalanche on Mount Everest has killed at least twelve people, and four more are missing. It's the deadliest disaster to hit the world's tallest mountain.   Officials in Nepal say a wall of snow swept
    An avalanche on Mount Everest has killed at least twelve people, and four more are missing. It's the deadliest disaster to hit the world's tallest mountain.   Officials in Nepal say a wall of snow swept
Powered by WorldNow
Powered by 

WorldNowAll content © Copyright 2000 - 2014 WorldNow and Valley News Live. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.