The Science Behind Marketing "As Seen On TV" Products - Valley News Live - KVLY/KXJB - Fargo/Grand Forks

The Science Behind Marketing "As Seen On TV" Products

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Why do we feel compelled to buy "As Seen On TV'' products? The marketing power of the products is strong -- it's hard to deny that.

The "As Seen On TV'' product line is a multi-billion dollar business. Infomercials are constantly on tv and now several stores have aisles dedicated to the much-hyped products.

Flint Communications Direct Response Strategist, Eric Piela talked on The Valley Today about the science behind marketing these products. He says there are a number of strategies that draw people in.

Piela says the excitement of the pitch man, the possibility of the product running out (operators are standing by) and the on-air demonstrations create the perfect marketing recipe. He says people often feel connected to the pitch men and obligated to buy after watching an infomercial.



Original story:

A quick spin around the Valley News Live newsroom found several people with an obsession for "As Seen On TV" products. We were able to collect dozens of items.

Wednesday on The Valley Today, we will talk to the experts about the magical marketing behind these products that make it a multi-billion dollar business. Plus, we'll review the products John Trierweiler put to the test during the month of February.

Join us Wednesday morning on The Valley Today, and stop back to this story on valleynewslive.com for much more on this story.

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