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Political Ad: Controversy Or Not? - Valley News Live - KVLY/KXJB - Fargo/Grand Forks

Political Ad: Controversy Or Not?

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A political ad taken out by Bismarck businessman Kent French has sparked a lot of conversation. But is it controversial?

As part of his 30 second radio ad, he states "Barack-o, Heidi-ho, I don't think so."

It's obviously an ad against Heidi Heitkamp, but is using the term, "ho" along with the candidate's name too much?

In a radio interview with KFGO, French said he meant no offense.

"What I'm using it as, is something that rhymes so that when people in North Dakota hear the ad, it'll catch on, it's nothing more than that," said French.

"I think that's laughable," said Tessa Gould, Heitkamp's Campaign Manager. "I think that you know this is the kind of language that is made to incite heated rhetoric, and that's exactly what it does."

Gould added that the ad could have been done differently.

"I'm not an expert on rhyming," said Gould. "But I can sure think of some other words that rhyme there that don't insinuate what this ad does."

"Understand that I had to do this to make sure that people would remember this," said French. "Barack-o, Heidi-ho, I don't think so and that goes back to the thing that a vote for her is a vote for Barack."

French added that he thinks Heitkamp and the Heitkamp family are great...but he doesn't agree with her policies, and is going forward with the ad at least through May.

As for the Heitkamp campaign...they say they welcome a debate on the issues...and not one waged by outside groups or individuals.

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