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Redefine your Google Search - Valley News Live - KVLY/KXJB - Fargo/Grand Forks

Redefine your Google Search

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BrandYouself.com BrandYouself.com

It's estimated that 75-percent of human resource departments are required to perform a Google search on job candidates before a hiring decision is made. So, do you know what turns up when your name is put into the search engine? Are results are accurate?

A new, free service can now help you change what search engines like Google can dig up.

BrandYourself is one of the first services that helps individuals, not just companies, show up higher in Google rankings through the use of search engine optimization or SEO.

Patrick Ambron is CEO & Co-Founder of BrandYourself.com and explains why it was created, "Your ultimate goal is to get as many positive links that you like on that first page as possible. And those things you don't want, buried."

Ambron and his Syracuse University roommates, Pete Kistler and Evan Watson founded the company after Pete apparently lost out on an internship because he had the same name as a drug dealer.

"The point is everybody should be actively improving their search results because people will look you up. And what they find matters."

BrandYourself.com has been online for a little more than one month and offers offer free trials or paid subscription services. So far, more than 15,000 people have started using the service.

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