NDSU Bison gear is jumping off the shelves at Sports City in the West Acers Shopping Center.
Ron Gorde the owner of Sports City says he's never seen anything locally like this and admits it's been great for business.
Everything from NDSU T-shirts, caps, and hoodies have been selling fast including the official championship logo gear.
If the Bison win on Saturday, Gorde says they will have the official Bison championship title gear in stock. They plan to have it on shelves and available for sale starting noon on Sunday.