Valley News Live
provides a variety of online services, from interactive entertainment to electronic commerce via its relationship with Gannaway Web Holdings, LLC d/b/a WorldNow ("WorldNow"). WorldNow is the host of this Web site. Because the success of this Web site is dependent on building and maintaining goodwill with our customers, this Web site and WorldNow (hereinafter collectively referred to as "we" or "us" or "our") are committed to implementing measures designed to protect the privacy of those using our services. Moreover, we see it as our responsibility to set examples and help establish the standards for privacy on the Internet.
. The information we gather
We gather two types of information about this Web site's users:
(1) Non-personally identifiable information:
When visitors come to the Web site, we collect and aggregate information indicating, among other things, which pages were visited, the order in which they were visited, and which hyperlinks were "clicked." Collecting such information involves the logging of IP addresses, operating system and browser software used by each visitor to the Web site. Although such information is not personally identifiable, we can determine from the IP address a visitor's Internet Service Provider and the geographic location of his or her point of connectivity.
The non-personally identifiable information we collect helps us diagnose problems with our server, administer the Web site, identify the most popular areas of the Web site, and determine the effectiveness of our promotional activities. In addition, we may disclose some of this information to advertisers to inform them of the number of people who have seen and/or clicked through their advertisements.
For the same purposes, we use "cookies"---that is, small text files placed on your computer's hard drive---to help us determine the type of content and sites to which you link, the length of time you spend at any particular area of the Web site, and your usage of our services offered via the Web site. Cookies also tell us which advertising you have seen on the Web site. At certain times, we may use outside advertising companies to display advertisements on the Web site that may contain cookies ("banner ads"). These banner ads collect information stored by the advertising company and we do not have access to this information.
Essentially, cookies are your identification cards for our computers, or servers, that placed them there. Cookies are only read by the server that placed them, and are unable to execute any code or virus. Cookies allow us to serve you better and more efficiently, and to personalize your experience at the Web site. Nevertheless, you are able to control how and whether cookies will be accepted by your web browser. For more information on how to do so, please refer to the documentation accompanying your browser.
(2) Personally identifiable information:
In certain areas of the Web site, such as online surveys and contests, the Web site may require that you provide personally identifiable information (including, for example, zip code, age, income, and e-mail address, and when applicable, credit card information). WorldNow, as host of the Web site, has access to this information. In addition, when registering to set up an account to use certain services of the Web site such as e-mail, chat rooms, and forums, or to receive certain newsletters or specifically targeted information ("Services"), we do require that you provide a valid e-mail address.
We do not control the acts of this Web site's members or visitors. All members and visitors should be aware that, when they disclose personally identifiable information in a bulletin board, chat room, guestbook, or other forum, the information may be collected and used by others to send that person unsolicited e-mail from other parties outside this Web site or WorldNow. In the event that you encounter any user on this Web site who is improperly collecting or using information about you or other users, please contact email@example.com
. How we use (and do not use) the information we gather
Please take some time to familiarize yourself with the different ways we use the information that we gather. Keep in mind that, while we encourage all third parties involved---including affiliates and advertisers---to adhere to our policies regarding the privacy of this Web site's visitors and members and to otherwise handle personal information in a responsible manner, we cannot and do not assume any responsibility for any actions or omissions of third parties, including the manner in which they use information received either from us or independently. Nevertheless, in the event you encounter any third party associated with, or who claims association with us who you feel is improperly collecting or using information about you, please contact firstname.lastname@example.org
; we will be happy to forward your message to the third party.
(1) How we use (and do not use) non-personally identifiable information:
We use non-personally identifiable information in aggregate form to build higher quality, more useful online services by performing statistical analyses of the collective characteristics and behavior of the Web site's members and visitors, and by measuring demographics and interests regarding specific areas of the Web site. We provide statistical information based on this data to advertisers, affiliates, and other current and potential business partners. We also use the aggregate data to inform these third parties as to the number of people who have seen and clicked on links to their web sites.
The Web site may contain links to other Internet web sites, including co-branded or other affiliated sites that may or may not be owned or operated by us. Unless otherwise explicitly stated, we are not responsible for the privacy practices or the content of such web sites, including such sites' use of any information (such as IP number, browser type, or operating system) collected when visitors to the web site click through links to those sites. Even though such information might not identify you personally, we strongly encourage you to become familiar with the privacy practices of those sites.
(2) How we use (and do not use) personally identifiable information:
We limit our own e-mail contact and solicitations to those customers who have "opted in" to receiving such communications. The solicitations are limited in that they, among other things, will clearly indicate the originator of the e-mail and provide the customer with a method of "opting out" of receiving future communications of a similar nature.
In addition, we sometimes use demographic data to decide which advertisements and sponsor messages to show to which members. As an example, if Sponsor XYZ wishes to display their advertising only to female members of this Web site, we use member registration data to ensure that Sponsor XYZ's ads are displayed only to female members.
Finally, we may use individual members' data to "pre-populate" forms, which are displayed for the purpose of collecting individual data by us and/or our sponsors. In no case does pre-populating a form transfer any data to any advertiser or third party. Only if the member voluntarily requests that such data be transferred will any transfer take place---for example, if/when a member clicks a "submit form" button or other button.
We reserve the right to release any and all information contained within our access logs concerning any visitor or member when that visitor or member is in violation of our Terms of Service or other published guidelines, or partakes (or is reasonably suspected of partaking) in any illegal activity, even without a subpoena, warrant, or other court order, and to release such information in response to discovery requests, or in response to any circumstance which we, in our sole discretion, deem an emergency. We cooperate with law enforcement agencies in identifying those who may be using our servers or services for illegal activities. We also reserve the right to report any suspected illegal activity to law enforcement for investigation or prosecution.
. Changing/deleting personal information
If you would like to have your personally identifiable information changed or removed from our database, please contact us at valleynewslive.com
, and we will use reasonable efforts to comply with your request. Keep in mind, however, that there will be residual information that will remain within our databases, access logs, and other records, which may or may not contain such personally identifiable information. The residual information will not be used for commercial purposes; however we reserve the right, from time to time, to recontact former customers or users of this Web site. Third-Party Ad Serving
We use third-party advertising companies to serve ads when you visit this Web site. These companies may use information (not including your name, address or telephone number) about your visits to this and other web sites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know you choices about not having this information used by these companies, please contact us at valleynewslive.com, or click here http://www.networkadvertising.org/optout_nonppii.asp. Questions?
. Effective date: July 1, 2004