MINNEAPOLIS (KARE 11) -- It's what everyone is playing for, and the red carpet was rolled out for the Lombardi Trophy on Saturday at Super Bowl Experience inside the Minneapolis Convention Center.
Former Minnesota Viking and St. Paul Native Matt Birk carried the trophy from a FedEx delivery truck to where it will be on display all week.
“That's only the second time I've ever held it. Once when we won it and today,” Birk said. “I don't know if I'll ever get to hold it again.”
Lines quickly formed as fans waited to get their picture with the trophy.
That’s just one of the things happening at Super Bowl Experience, which opened its doors to fans on Saturday.
There are games for the kids, chances to test your throwing arm, kick some field goals and even run the 40-yard dash like the pros.
At the Wilson Sporting Goods booth, they're bringing part of their factory in Ohio to you, showing every step of the process to make a game ball.
Bottom line, if you're a football fan, there's a ton to absorb.
Birk said he's hearing that the convention center is already getting rave reviews.
“Talking to some of the NFL folks who I used to work with and who have been to a lot these, they say this is probably the best venue for an NFL experience that they've had of all the cities that they've gone to,” Birk said.
Super Bowl Experience is open every day through Feb. 3. Tickets are $35 for adults and $25 for children. Kids 2 and under are free.