Whether you're scrolling through social media or looking at ads, you see the body you think you need; but a lot of that perfection is due to Photoshop. in reality, there is no perfect body.
"What we know is that a high degree of body dissatisfaction has been shown to increase things like negative emotions, disordered eating as well as influencing the actual development of eating disorders," said Sanford Eating Disorder Psychologist Dr. Brianna Crawford.
According to a recent report by the Child Advocacy Group Common Sense Media, kids as young as five are concerned about body image.
"It's a message that we get super young and it really sticks with us and informs how we approach the world, how we approach other people, how we conceptualize ourselves," said Crawford.
Even though companies are trying to stay away from photoshopping models, women and young girls are still feeling the pressure to conform to the "perfect" body, which can lead down the wrong road.
"A higher level of body dissatisfaction really tend to experience lower self-esteem, have higher rates of anxiety and depression and have the risk of increased alcohol misuse and even self harm," said Crawford.
Now some companies are stepping up and saying no to airbrushing. CVS said they'll stop retouching models in ads for its store-brand beauty products.
"There have been laws, in certain countries, that indicate people have to be over a certain BMI to be in the media. Other things like needing to make a disclaimer, whether the image has been retouched or not," said Crawford.